Storytelling is an integral part of design thinking and business – branding is storytelling, design tells a story, the applications of storytelling to business are endless.

 

The ability to understand the data we rely on requires two elements; clarity and trust. By taking the time to arrange and portray the data in a format that enhances understanding we can achieve greater clarity and trust of both the raw material and the processes utilised in the analysis of the data.

 

Humans learn information faster and remember complex matter for longer periods if they can relate to and understand the meaning behind the data.

​

Maps, infographics, storyboards, even the type of charts and graphics utilised in the collating and depicting of data has serious implications and present a massive opportunity for those willing to learn from best-practice and try telling their own story.